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In 1872, Aaron Montgomery Ward establishes the nation's first mail-order business at Clark and Kinzie Streets. The first catalog consisted of a single-sheet price list offering 163 items. The company adopts the slogan "Satisfaction Guaranteed." In fact, he was the first retailer in the United States to guarantee satisfaction to his customers. By 1904, the catalogs weighed a hefty four pounds each and were mailed to three million customers.
His other great contributuion was fighting for Chicago's open front yard ... After the "Great Chicago Fire", when massive reconstruction projects were undertaken in the city, there were plans of making large buildings in the Grant Park area. But then there were objections ... especially by Aaron Montgomery ward .... For about 20 years of battle, he won the case as in 1911 the Illinois Supreme Court ruled that the Grant Park would remain "forever open, clear and free."
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